
Tratok’s Unstopable Fourth-Generation Ecosystem
When Tratok said it would solve the dozens of problems plaguing and holding back the hospitality industry, people laughed and ignored. Well their laughter didn't age well. The first generation pilot tests irrefutably demonstrated we could solve the most painful parts. Then the second generation pilot tests during the pandemic showed that not even the pandemic could hinder the progress we brought to the industry. Then the third generation pilot tests came along and showed the world an even better solution. All of a sudden guests realized they could forget hidden fees, scam-infested booking sites, refunds being held ransom and soul-draining planning marathons. Service providers realized they no longer would have to worry about double digit commissions, waiting 180 days to get paid, extortionate membership fees and rate parity. They…