
Why Tratok’s Social Modules Are the Ultimate Game-Changer
When I joined Tratok as a community manager in February 2025, I expected to be joining a niche ecosystem that would try to nibble away at the market share of larger incumbents. Nothing could have been further from the truth. Rewind to my first team presentation where I suggested to focus significant efforts on building a discord community. My colleagues rolled their eyes and argued that hype and noise are worthless without a product that makes a difference. They were right for two reasons. Firstly, the crypto space has seen a million discord channels where people hype and celebrate tokens with no accomplishments only to disband months later without anything except broken dreams. Secondly, while a community is important, why focus solely on building a community elsewhere when you can…