Marketing Update – 30 August 2025

Dear Tratokians,

We’re thrilled to announce the official release of our Influencer Contributions Portal! This new platform allows us to work with our partners and properly empower influencers and key opinion leaders (KOLs) to engage directly with Tratok and our PR campaigns.

First, a sincere apology for the one-week delay – we had anticipated launching last Friday, but we received the final penetration testing and security sign-off from our third-party consultants late on Friday 29th August. Prioritizing security is non-negotiable for us, and this thorough audit ensures the portal is robust against vulnerabilities, protecting both our users and the integrity of our rewards system.

This portal represents a key prong in our multifaceted marketing strategy. By bringing influencer collaborations in-house, we eliminate reliance on third-party networks, preventing abuse, manipulation, and inflated costs. Traditional platforms often suffer from fake engagement and high intermediary fees, but our direct approach lowers expenses while fostering genuine partnerships with influencers and KOLs who align with Tratok’s vision.

Strategic Importance Amid Our Marketing Investment

Tratok is investing significantly in marketing to build brand awareness and drive adoption. While we’re confident in our partners’ ability to secure features in top publications, we must acknowledge that Tratok isn’t Tesla or a blue chip company. At this early stage, we’re not front-page material for outlets like Forbes. A feature in a prestigious publication has limited impact if it doesn’t capture attention, and pilot tests, while critical for operational efficiency, offer minimal marketing value unless the public is aware of them. Our influencer collaborations bridge this gap by amplifying our visibility through authentic, influencer-driven content, ensuring our marketing investments yield maximum reach and engagement.

The advantages are massive for our exposure:

  • Direct Engagement: Everyone receives a great opportunity to create and share amazing content and experience with their fan bases. This streamlines the process and ensures high-quality and original content that has a legitimate viewership.

  • Cost Efficiency: Cutting out middlemen reduces our marketing spend, allowing us to allocate more resources to rewarding creators and expanding reach.

  • Amplified Visibility For High Visibility Accounts: With built-in conditions for quality (e.g., minimum follower and view counts for elite partnerships, content created after specific dates), we’ll see authentic, high-impact content that boosts Tratok’s presence across X, YouTube, TikTok, and blogs.

  • Synergy with PR Campaigns: This portal complements our mainstream PR efforts, creating a unified marketing front. As we roll out pending pilot tests for new features, influencers will play a pivotal role in showcasing Tratok’s innovations to their audiences and the wider public.

  • Future Listings Boost: The increased exposure from influencer-driven content will build hype and community buzz, positioning Tratok favorably for upcoming exchange listings and partnerships.

We’re excited about this launch and the fresh wave of engagement it will bring while serving as a force multiplier to our engagement and marketing efforts.

Wishing everyone an amazing weekend,
Carol, on behalf of everyone at Tratok