
What form will summer holidays take in 2020?
As summer approaches, everyone is keen to see what form these holidays, the longest for the year in many countries, will take. Uncertainty about the re-opening of borders, the availability of international flights, has triggered large scale campaigns, both at country government levels, as well as at hotel levels, for staycations – visiting and discovering one’s own country. For example, the French government, a country which traditionally relies on heavily on large international tourist numbers, has mobilized the government media to promote a different region or village of France after the daily 13:00 news, one of the peak television viewership. Sensitizing the population to the diversity and the beauty of their own country, the initiative, beyond offering a holiday solution, aims at driving business to regions to be able to…