
A summary of STR’s European Hotel Analysis
As a result of the corona pandemic, 100’s of thousands of hotel properties find themselves in financial distress. But as hotels properties are hard to repurpose, they have no choice but to re-open and redefine the dialogue between the hotel owner and operator to find a way forward together. Hotel owners are the hardest hit in this crisis and need to assess the possibilities of restructuring the debt of their properties. Key to this will be benchmarking: How is the hotel performing compared to your comp set? What are the prospects of recovery? What is the quality of the Team running the property? Do we believe in the Team or do we need to replace them? We believe that demand will return in June, initially domestic travel but with further…